Principal – Marketing
Mr. Swisher has been involved in the highly successful marketing of a variety of products and services, many of them hospitals and health-related services. His vast experience in branding banks, fast-food, not-for-profit organizations, universities and sports teams has proven to be an eclectic combination that fuels Mr. Swisher’s creative marketing approach. He looks at healthcare in a completely different way, with a unique perspective other healthcare advisors can’t offer.
After graduating Magna Cum Laude from Point Park College, with a Bachelor of Arts in Visual Art and Design and a minor in Film, Mr. Swisher worked closely with may companies in health-related fields. He’s seen the struggle of healthcare service oriented industries and the rising cost of health insurance affect the community negatively. He feels helping make these healthcare systems strong financially will combat this problem.
Mr. Swisher is of the school of thought that healthcare systems can’t help anyone unless the system is financially stable. One way to ensure financial vigor is to create a solid brand. As far as marketing, “Mr. Swisher feels it’s more about enhancing a solid position in the market with a defined and respected identity. ” As a trusted healthcare consultant, that’s exactly what he delivers.