R&L’s healthcare consulting team was first engaged to review and implement marketing activities to increase the census of self-pay patients. This healthcare consulting engagement was a multi-faceted project.
Designed and implemented a new website
Created local and regional marketing elements to drive awareness and revitalize image
Renegotiated all managed care contracts and entry into new, bigger key contracts
Developed a post-discharge follow-up system to enhance continuum of patient care
KEY RESULTS
Overall referrals and inquiry phone calls have dramatically increased
Two key referral sources were significantly expanded
New website is now logging 40-50 qualified hits per day
New or renegotiated contracts have resulted in 12% better reimbursements
